Lead capture is simply a term used to describe the activity of "capturing leads" online and offline from all your marketing efforts.

Whether you market offline or online, you'll need the right kind of "lead capture" software tools to help capture the names and eMail addresses (and other information) from those you wish to remain in contact with while you build trust and rapport with your prospects, clients and affiliates.

	What type of "Lead Capture" tools are available inside MyMarketingCart?

Lead capture tools come in a variety of forms, tools and software programs necessary to capture and manage the names and eMail addresses you're bound to collect from people visiting your web site. Here are just some of the "Lead Capture" software tools you'll find inside your MyMarketingCart.com account:

	Autoresponders help capture leads by allowing you to offer all kinds of information automatically without you having to lift a finger. This enables you to serve more people (i.e., sending them information via eMail) than you could on your own, manually.
	Opt-In Box Creation Software helps to capture leads by creating those infamous opt-in boxes you see all over the Web. When prospects enter their name and eMail address in your opt-in box, you just gained a new lead!
	Name Squeeze Page Software creates the HTML code you need to create single-page web sites that will contain an opt-in box on them, which will allow you to collect the name and eMail address information from those who are interested in what you have to offer.
	Online Forms Creation Software allows you to create a variety of online forms to collect new leads.
	Ask Campaign Function Software allows you to create the name, eMail address and question box (i.e., online form) you need to run any successful ask campaign. This is where you let your list ask you all kinds of question related to your expertise.
	Online Survey Creation Software allows you to collect data from all kinds of people regarding topics that interest both you and them.
	eMail Broadcasting Software allows you to stay in touch with your new leads, helping to keep them fresh and engaged in what you have to say or sell.
	eZine Distribution Software also keeps your list active, close and interested in what you have to say or sell.

	How can "Lead Capture" software tools help you make money?

Again, no list, no money! That is, if you don't seriously start building and maintaining a list of prospects, clients and affiliates you can talk to, sell to and help sell for you, then your income potential online is next to nil. You know the ol' sales motto that it takes ten times the energy to sell to a new prospect, as it does to sell to an existing client or customer. Hence, where your list comes in.

When people love what you have to say, follow you, love buying from you, they'll also love buying from you again and again. That goes for recommendations too. If you have an audience (i.e., list) that trusts you, they'll buy what you recommend too. It's that simple.

	Get these vital "Lead Capture" software tools today!

Alright, I'll say it just one more time … "no list, no money!" As in, without lead capture tools, like those described above, there's no way you can build a successful list of prospects, clients and affiliates to help make you money online. Oh, but you knew that already! So, get these tools and start building your list!