Ask Campaign Marketing Software | MyMarketingCart.com

Find Out Where Clients Need Your Help
& How You Can Create Products Fast by
Answering Questions Your Clients Send
You During An "Ask Campaign" …
	© 2012 by Bart Smith, TheMarketingMan.com & Founder of MyMarketingCart.com, MyTrainingCenter.com, ReallyCheapNames.com & MyPaymentServices.com


	What is an Ask Campaign?

An Ask Campaign is a laser sharp marketing strategy used to find out what your clients really want to know and how you can help them. Simply, you allow them to ask you a question about a topic you are an expert in. Or, invite a guest expert and interview that expert based on the questions your list submits to you.

After you collect 20-100+ questions from your clients, make a list of the top 20 most asked questions out of the bunch. Then, conduct a tele-seminar with everyone listening in to you answering the top questions you picked to answer.

While some Ask Campaigns can be done by oneself, it's often a good idea to have someone ask YOU the questions, while you answer them; or visa versa. If someone is available to help you, great! If not, I believe in you! Conduct your own Ask Campaign!


	Why should you learn how to run an Ask Campaign?

There are several reasons why you should start using Ask Campaigns to prospect for future clients, attract new ones and more.

	No More Guessing … Can you read minds? I didn't think so. Take the guess work out of finding out where clients are at with the problems they might be experiencing at this moment. Don't guess. Don't think. Ask! When you ask them (to ask you a question) about a topic you're an expert in, you find out what they're thinking! This kind of information is valuable in several ways. Keep reading …
	Instant Content … With Ask Campaigns, you don't have to come up with content to conduct a tele-seminar, seminar or other event presentation. Simply allow your prospects, clients and affiliates to "ask you a question", which relates to a topic you're an expert in. Then, based on their questions, you create the content (for your tele-seminar, talk or other type of presentation) out of thin air by simply "answering their questions!" Bam. Done. Promote your tele-seminar or talk and start teaching, because you're armed with instant content.
	Credibility Booster … With everyone listening to you knock each question you answer out of the ballpark, your credibility is on the rise quickly with every question you answer. The more credible you sound, the more "in demand" your products and services can become and ultimately, the more money you can make.
	New Product Material … There are two ways you can generate new products out of an Ask Campaign. The first is to record the actual tele-seminar where you answered the top 10-20 questions asked by your prospects, clients and affiliates. You see, there were people who couldn't make it on to the call. No worries, charge them $5 to access the download for that call. 100 people x $5 = $500. Not bad for answering questions for an hour. What's your current hourly rate? Exactly! Another way to create a product out of an Ask Campaign is to take the questions your clients asked and create products around those questions with the answers you gave. While a recording of a tele-seminar is a live presentation, you could also take time to create a polished product with the questions you received from those who asked them. (RESULTS MAY VARY, OF COURSE)
	New Seminar/Workshop Material … After conducting several Ask Campaigns, you might just have enough material to create a full-fledged training seminar, webinar or tele-seminar. Sure, the first tele-seminar you gave was made up from you answering the top 10-20 questions, but armed with those questions, you might elaborate on their answers in the form of a live training workshop, training event, boot camp, etc.
	New Coaching Program … If so many people have the same question, you might create a specific coaching program to address their question, in particular. You could create a specific coaching program per question for the top 20 questions asked of you in an ask campaign.
	New Client Prospects … During an Ask Campaign, certain clients are going to stand out with really great questions. Approach them privately and ask them a question … "Would you interested in private coaching with me regarding x-topic?"
	FOR THE MONEY!!! … If for any other reason, conduct Ask Campaigns for the money! If you were to conduct 50 Ask Campaigns per year, and reach over 100,000 people, imagine if you only got 1% sales for a $97 product offer … Hmm, that'd be about $97,000 in gross revenue that year! Not bad for workin' in your pajamas, eh? (RESULTS MAY VARY, OF COURSE)

So, you see, there are a number of benefits to running your Ask Campaigns. They help take the guess work out of finding out what's on the minds of your prospects, clients and affiliates. They boost credibility and create new products, coaching programs and seminars. All by you allowing people to ask a simple question on a topic you're an expert on. Could it get any easier?


	What tools do you need to run your own Ask Campaign?

Here are the tools you need to run a successful Ask Campaign. Some are free, some are combined in one program, and some cost just a little. In the end, it's all worth it. When you start conducting your own ask campaigns, you might not want to stop!

		Web Page Design Software … How did you build your web site? With Dreamweaver? WordPress or Joomla? If you don't know, ask the person who build your web site. If someone did help build your web site, you will need their help to create a name squeeze page and a thank you page; which will be be used to conduct your Ask Campaign. Or, did you build your own web site/blog using WordPress or Joomla? Then, you're in luck. All you need is to add a new page within WordPress or Joomla and add the custom opt-in forms so people can enter their name, eMail address and their question. Bam! Done!
		Tool: WordPress, for example, is the perfect Ask Campaign page creation tool you can use to build all the pages required to run a successful Ask Campaign.

		Custom Form / Opt-In Box Creation Tool … Next, you'll also need to create an opt-in box (i.e., custom online form) where prospects can enter their name, eMail address and their question for you and have it sent to you online via eMail after they hit the "Send" button. This form is used to collect the questions you'll be responding to.
		MyMarketingCart.com can create all the Ask Campaign custom opt-in form fields you need to conduct as many Ask Campaigns as you like.

		Tele-Seminar Service … If you plan on answering the questions people send you over the telephone, via tele-seminar, you'll need a tele-seminar service company to provide you with a conference call line that can hold 50, 100, even up to 500 people on one single call. This is the best way to deliver the answers to people's questions all at once (i.e., over the telephone).
		Tool: FreeConferenceCalling.com offers FREE tele-seminar services to conduct your Ask Campaign tele-calls. This is probably one of the best FREE tele-seminar services you can find out there. Check out all their tele-seminar features. You can have up to 500 callers on the call at one time, you're provided different PIN#'s for the host and guests, and they also will record your call for free providing you with an MP3 download after the call is over. What else do you need? Also, for backup reasons, I'd also use a service like AudioAcrobat.com to record your tele-seminar calls. Backups come in hand when "things go wrong" for no reason what so ever.

		Autoresponder Tool … After people fill in your Ask Campaign's online opt-in form, you'll need to assign their information to an Autoresponder (list) so you can keep track of all the people who participate in specific Ask Campaigns you might like to conduct. Also, you want the autoresponder to send out the tele-seminar call-in information (i.e., date and time, access PIN#, etc.) via eMail automatically once someone sends in their name, eMail address and their question to you. You don't want to send out this information manually for every person who submits their question. No way! Let the autoresponders take care of this for you.
		MyMarketingCart.com has the eMail broadcasting tool you need to eMail them, because you'll be eMailing a list of folks associated with an autoresponder connected to a specific Ask Campaign.

		eMail Broadcasting Tool … You will need to be able to eMail all the people who either submitted a question to you or who simply signed up to listen in on your Ask Campaign tele-call for a variety of reasons. From time to time, before and after the Ask Campaign, you might have a reason to eMail these people. With the right tool, you can do it with convenience and easy .
		MyMarketingCart.com has the built-in eMail broadcasting tool you need to eMail them.

		Affiliate Tracking Software … If you plan on selling something during and at the end of your Ask Campaign tele-call, you might want to enlist a number of affiliates to help promote the call. For that, you'll need affiliate tracking software so you can track the sales these affiliates make after they send your Ask Campaign announcement out to their lists.
		MyMarketingCart.com has the built-in affiliate tracking software you need, which also ties into your shopping cart, to be able to track the sales your affiliates make for you during and after an Ask Campaign.

		Shopping Cart … Do you have something to sell on the call? If so, you have a shopping cart to collect the orders online, right? If not, then you need to get one. If you have one, great! A shopping cart on your web site will help you make money during an Ask Campaign, because you can send people to your web site to buy whatever it is you want to sell to them.
		MyMarketingCart.com has the shopping cart tools you need to collect orders, check orders and much more.

		Coupons Creation Tool … You can boost sales during your Ask Campaign tele-call if you offer a special coupon discount off the regular price of a product. On the call, you might say something like, "If you order during this call and enter the coupon code "XYZ", you will receive X-% or X-$ off the regular price."
		MyMarketingCart.com has the coupon code creation tool you need to offer timely coupons to people on your Ask Campaign tele-call to boost sales.

		Audio Recording/Editing/Mixing Software … If you plan on offering your Ask Campaign recorded tele-seminar to others either for free or for a fee, it would be wise to go through it, edit it and add some professional intro and outro music. This is optional, but recommended.
		Tool: Sound Forge "Audio Studio" (audio recording) and MixPad (audio mixing software) can edit your Ask Campaign tele-call audio recording.

Now, don't be intimidated by the suggested tool list above. Equipped with the right tools, you can run your own Ask Campaigns with success and ease any time you want.


	What are some of the steps to creating the Ask Campaign program?

When it comes to creating the Ask Campaign program, here are some of the major steps to launching your own for fun and profit!

	Register an "AskYourName.com" Domain Name … The best way to promote ANY "Ask Campaign" is to have your own domain name associated with your campaign so you can drive traffic right to it. Register a domain name with the word "Ask" in it and "Your Name" …
	Something like AskBart.com, AskBartSmith.com, AskBartNow.com or something similar. Keep it generic though, and don't be too specific. You'll want to use this domain for different Ask Campaigns in the future. Further, you can either order separate web hosting for this domain, or simply redirect it to a folder on your current web site that will host the Ask Campaign online form boxes, etc.

	Choose A Topic … What will you discuss? What topic are you an expert in? Or, are you a great interviewer? Then, invite a guest expert on the call, and help them conduct an Ask Campaign. You can share in the profits made from them selling something to your list. You can either conduct several Ask Campaign tele-calls on one topic across several different list-owners' audiences or different guest-expert topics with your own list! The potential really is limitless either way!

	Secure Your Tele-Seminar & Recording Service(s) … Before you go any further, secure the tele-seminar company you'll be using and choose a date. With the day, time in mind, and your tele-seminar service secured, you now have the information needed to place inside an autoresponder associated with this particular Ask Campaign. For example, when people send you their name, eMail address and question, you need to reply (via autoresponder) a message that reads something like this: Dear _______, ** Print this page for easy reference! Thank you for submitting your question! We will be conducting our tele-call on (ASK CAMPAIGN TOPIC) very soon. Below are the call-in details for the call. CALL-IN DATE: Thursday, August 19, 2010 CALL-IN TIME: 4:00 P.M. (PST) CALL-IN NUMBER: (000) 000-0000 CALL-IN PIN: 00000 Again, thank you for your question! We start on time, so call in about 5 minutes early, okay? See you on the call! Sincerely, Your Name AskYourName.com

	Create an Autoresponder for the Ask Campaign … You see, each "Ask Campaign" will require its own Autoresponder to identify and separate one "Ask Campaign" from any other you might conduct in the future. When you create your opt-in forms for each "Ask Campaign", using MyMarketingCart.com, you will select the autoresponder associated with the particular "Ask Campaign" you wish to conduct.
	Now, create the autoresponder message that will go out with the call-in details, which will enable folks to call-in to your tele-seminar and listen to the Ask Campaign topic you want folks to submit questions on.

	Create a "Custom Field" for this particular "Ask Campaign" … Next, create a Custom Field for this particular "Ask Campaign" so people can enter their question in this particular field in the online "Ask Campaign" form.


	Create the "Custom Form" for this particular "Ask Campaign"… After you create the autoresponder and a custom field for a specific Ask Campaign, create the (opt-in) form needed to place on your "Ask Campaign" web site. You'll need three fields on the form: their name, their eMail address and the third field is for their question. After you've selected those three field titles to be included on the form, you'll be taken to this page where you'll associate your newly created form with the Ask Campaign autoresponder specific to your Ask Campaign. When you're done, click on Create Form button.


	Copy/Paste The Custom Form HTML Code into your "AskYourName.com" Web Page … Next, copy and paste the newly created opt-in form, with question field, HTML form code into your web design software.
	Proceed to create a single web page that looks something like this (below). Upload it to your web server and test the form. Did you get the results in your own eMail in-box? You should receive an eMail that has your name, eMail and your question in it! If so, great! Proceed to the next step. If not, check your work and try again.

	Promote Your "AskYourName.com" Web Site … After TESTING your online Ask Campaign online form to see that the form works, and the questions are properly sent to your own eMail address and safely collected inside the online database, you can start promoting your Ask Campaign to your list of prospects, clients and affiliates and to any other list possible. Always give yourself a minimum of 1 week to promote a tele-call. You might add that you'll record it, "in case you miss the call!" Most people today are so busy, that it's hard to make EVERY tele-call. So, record it and send out the recording after the call along with your special offer buy-me link in the same eMail.

	Collect The Questions … As people start submitting their questions through your online Ask Campaign online form, you will receive those questions in your eMail, along with their name and eMail address. Start getting a feel for the questions being asked. See any duplicates or questions asked over and over again? Label these eMails and store them in a folder in your eMail software program for easy reference.

	Prepare For The Call / Answer The Questions Ahead Of Time … The closer you get to the Ask Campaign tele-call date, prepare a one-sheet with the most popular questions and answer those questions (to yourself) AHEAD OF TIME / BEFORE THE CALL. Do not wing this. Have your answers prepared!
	Time your responses so you cover as many questions (and answers) within a 35-45 minute period. You'll need 5-10 minutes in the beginning of the call to make your appropriate introductions and 10-15 minutes at the end for your upsell/pitch to share what you have to product/service offer.

	Prepare Your Product/Service Offer … What will you sell? If you decide to sell something. Know what it is and prepare to fulfill it! You might offer your new book, the audio version of your book, a consulting package, membership into your web site, who knows … you name it! Also, have prepared the regular retail price, a discount for those who act (i.e., buy) by midnight after the call and a deeper discount for those who actually act during the call! "For those who act today (by midnight tonight) you will receive _____ (i.e., product/service) at ___ (price), a savings of ___. But, if you act now, before the call is over, you will receive an additional ___%/$ off! So, hurry!"

	eMail Your List Again About Your Call … Remind people (via eMail) about the Ask Campaign / topic tele-call they registered for three days before the call, the day before and the day of your call. You can do this by logging into your account at MyMarketingCart.com, mouse-over EMAIL & MARKETING >> BROADCASTING and proceed to send out a reminder eMail to the corresponding (Ask Campaign / Topic) AUTORESPONDER LIST. That Autoresponder list will contain all those who have opted-in and sent you a question. Your letter to them might look like this: Dear _______, Print this page for easy reference! Thank you for submitting your question! We will be conducting our tele-call on (ASK CAMPAIGN TOPIC) this week/tomorrow/today**. Below are the call-in details for the call. CALL-IN DATE: Thursday, August 19, 2010 CALL-IN TIME: 4:00 P.M. (PST) CALL-IN NUMBER: (000) 000-0000 CALL-IN PIN: 00000 Again, thank you for your question! We start on time, so call in about 5 minutes early, okay? See you on the call! Sincerely, Your Name AskYourName.com

	Conduct The Ask Campaign Tele-Call … Typically, these calls can last either 45 minutes or 90 minutes; it's really "your call!" (No pun!) For a 45-minute tele-call, these calls go like this: 5-10 minute introduction / topic explanation, 35 minutes question and answering with 10-15 minutes left over for a wrap up and special sales offer presentation. 90-minute calls can go longer on the question and answering, naturally.
	Nonetheless, you might want to have your call mapped out (per minute) with all your questions and answers to be sure you don't go overtime and end the call on the dot. Watch the clock, while you conduct the call to ensure you stay on the mark.
	Be sure to check out my TELE-SEMINAR TUTORIAL inside MyTrainingCenter.com for detailed instructions on conducting the perfect tele-seminar every time.

	Make Your Product/Service Offers Throughout The Call … Don't wait until the very end to sell folks on what you have to offer. On the contrary, every 10-15 minutes or so, make a special announcement about your special offer. Definitely, make an announcement at the start of the call about the special offer, make a few announcements during the call, and a final one at the end of the call. Some callers-in might not remain on the call for the entire duration; and will miss your offer if you just give it at the end of the call. So, do them a favor and also give it throughout the tele-call. It just makes good (selling) sense, doesn't it? Sure it does …

	Repeat These Procedures With Other List Owners … That's right! These Ask Campaigns don't end with just your list! Peddle your Ask Campaign around to other folks with lists of their own. "Hi, I wanted to know if you would be interested in making some money with me? Well, I conducted a tele-call (Ask Campaign) with my list last week and made $____. Now, results may vary between lists and people on those lists, but if you'd be interested, we could conduct the same tele-call with your list whenever you're ready. Let me eMail you a list of the questions I got on the last call and a recorded audio version of that call for you to listen to. If you like what you hear, call me, and let's set it up. Oh, do me a favor and answer my first question, 'do you want to make some extra money?'" Done. Next!


	Get These Vital "Ask Campaign" Marketing Tools Today!

MyMarketingCart.com has the tools you need to conduct several successful Ask Campaigns! Don't waste any more time! Get these vital Ask Campaign marketing tools today and start growing your list and income potential today!


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