© 2012 by Bart Smith, TheMarketingMan.com & Founder of MyMarketingCart.com, MyTrainingCenter.com, ReallyCheapNames.com & MyPaymentServices.com

	What is an "Opt-In Box"?

Simply, an "opt-in" box is a small form visible on your web site that asks for the name and eMail address from people visiting your web site in exchange for something free.

Typically, opt-in boxes are best placed in the top right corner of your web site, but they can also be placed in other areas of your web site and on name squeeze pages as well to achieve the same purpose as stated above.

The people who "opt-in" have agreed to receive information from you via eMail. The purpose of an opt-in box is to build a list and generate leads, which hopefully, you can turn into sales! See the example on the left? That's an opt-in box!

	Why would you want an "Opt-In Box" on your web site?

Again, to generate leads! No leads means no sales! Lots of leads could equal lots of sales. Again, the purpose of an opt-in box is to collect the names and eMail addresses of people who visit your site (i.e., who are interested in what you have to offer) and them add to your mailing list.

The larger your list grows, the more money you could possibly make selling products, services, coaching, seminars, even advertising! Imagine if you had 5,000+ people on your list.

Did you know you could make money adding a section in your eZine called "Marketplace" and sell ad space? What if you had 5-7 targeted advertisers advertising weekly? That could add up to some nice extra cash.

	What makes an "Opt-In Box" different from a "Name Squeeze Page"?

First of all, a name squeeze page is a small web page with an opt-in box that intentionally prevents someone from going any further unless they "opt-in" and give you their name and eMail address.

That's why it's called a "name squeeze" page because it "squeezes" the name and eMail address out of someone before they can view your site, product, offer, etc.

"Opt-in boxes" are placed on freely-accessible web pages; and are a part of the web page itself. Opt-in boxes do not "stand in one's way" of viewing content located on a web site like name squeeze pages do. Opt-in boxes can also be placed on additional web pages within your web site, not only on the home page.

	Where does the "Opt-In Box" go on your web site?

Typically, the "opt-in box" is best placed in the top right-hand corner of any (and all) your web pages. Why there? Because most people have a tendency to place their mouse on the right-hand side of their computer. This again causes the mouse to move "naturally" from a (top) right to left motion on the screen. What a great place for the opt-in box to go! Not hidden at the bottom or down on the left hand-hand side. Sure, you could place it on the left, but up top, where people can see it, is best!

	How do you get someone to "Opt-In"?

Make your offer enticing! Offer something of true value, and you know what? Put a real dollar value on it! Yeah! This is optional, of course. But, offer something for FREE, like a FREE eCourse or a FREE eZine/newsletter loaded with lots of great content, featured articles and a lot more every week/month.

	How do you create an "Opt-In Box" for your web site?

With our help, of course! Since an "opt-in box" is basically a "web form" that "collects information" online, you are going to need to create it in HTML format first. But, not to worry!

With our system, your opt-in form can be created with just a few clicks of the mouse, and it will be connected to your online database that will not just collect the names and eMail addresses from people opting-in, but the system will also send them whatever it is they opted-in for (i.e., eZine, special report, audio course, free eBook, etc.)

	I have the software tools you need to build an "Opt-In Box"?

To conveniently create an "opt-in box" for your web site to build your list of prospects, clients and affiliates, you'll need the right online marketing software tools to help you:

	Automatically create the HTML code for your "opt-in boxes"  that collects the names and eMail addresses (and other optional information) from people who visit your web site, express an interest in your free offer and "opt-in," providing you their name and eMail address.
	Sort, track, add and edit the names of people who opt-in to your list through an online database. This is important. As your list grows, you'll need the ability to manage the names, eMail addresses and other contact information as it relates to those names.
	Communicate with your growing list of names by sending them eMail through an eMail system that doesn't label you as a spammer and which also sends out your eZines, online newsletters, special announcements, autoresponders, free offers, audio courses, etc. automatically.

The most sophisticated software system that conveniently creates opt-in boxes, tracks and manages the names and eMail addresses you collect and at the same time provides you with other key essential marketing tools for selling and marketing online is MyMarketingCart.com.

With MyMarketingCart.com in place, you can perform all the essential tasks you need to build your own opt-in box(es) so you can build your list of prospects from one person all the way up to a MILLION! Wow, with that said, let's get started building that opt-in box!

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MyMarketingCart.com can help you with your marketing efforts by providing you with these vital marketing tools you need to succeed online today! Don't stat promoting your site without them …