© 2012 by Bart Smith, TheMarketingMan.com & Founder of MyMarketingCart.com, MyTrainingCenter.com, ReallyCheapNames.com & MyPaymentServices.com

	What is Split-Testing / Split-Tracking?

Split-testing, or split-tracking, is a method to scientifically track the results from different web pages, which have different headlines, bonuses, and sales copy written on them, to see which is page/web site generates the most leads and/or sales.

Whenever you create a new Ad Tracker in your account, it automatically comes with the built-in option to perform what they call URL "split-testing" or "split-tracking", which allows you to track the sales copy and headline ads on (up to 3) different web site landing pages all from single advertisement URL/link.

	Why is testing up to 3 different URLs important for making sales online?

The purpose of testing up to 3 different web sites with different layouts, sales copy and offers is to see which web site generates the most sales! You'd like to know that, right? Sure you would!

Whichever web site generates the most sales, that's the web site and/or sales copy you need to send all of your traffic to; and not the other web sites you tested. Makes sense, doesn't it? Yeah!

	What does the split-testing / split-tracking screen look like in your account?

In the screen shot below, you can see you are able to test up to 3 different URLs for every new Ad Tracker you create in my ad tracking system. Simply enter (up to 3) web site URLs you would like to test in the fields provided. The destination URL1:, URL2, and URL3: control where you would like your traffic to end up at once someone clicks on the Ad Tracker link, which will be generated when you click the SAVE link (shown below).

Again, you can have up to 3 separate destination URLs per Ad Tracker you create in order to split-test the effectiveness of different destination pages. You can remove a destination field at anytime by removing the checkmark out of the box in the Select URL column and save your changes, once more.

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