When it comes to placing a product "buy me link" on your web site, just ask yourself, do you want the customer to be able to visit and review the products they've selected so far on the VIEW CART page before they check out and pay for their products? Or, would you like to send them straight to the check out Order Form, bypassing the View Cart page all together!

Creating a product that delivers an eBook or other digital product is really simple. It's a lot like creating any other product, except this one, you're going to actually upload your eBook or digital file to our servers so when people buy the digital product from you, through your shopping cart, they'll be sent an email (from the system) that directs them to a web page that allows them to download the digital product you uploaded to our system. C'mon, let me show you specifically on the product details page where you will create a digital product you can sell to your customers.

2.06 Add an eBook or Digital Product

This is actually very easy. Here, check out this quick video tutorial to see how easy it really is ...

2.12 Setup Product Options like Size (Small, Medium, Large)

Selling seminar and tele-seminar registrations through your shopping cart is no different really, than selling regular products. Simply, customers will visit your web site or receive an eMail from you with a product link they can click on that will take them to the ORDER FORM of your shopping cart. Hence, allowing them to "purchase a seat" in your upcoming seminar or tele-seminar event.

2.05 Creating a Seminar or T-Seminar Registration

To add a product link to your web site is quick and easy. Check out these how-to videos for adding product links to your web site using:

2.21 Add a Buy-Me Link/Button to your web site using: DREAMWEAVER

2.22 Add a Buy-Me Link/Button to your web site using: FRONTPAGE

First, what is a recurring product? A recurring product is simply a single product designed to charge a customer's credit card more than once; either on-going (until the customer cancels the charges) or for a set number of charges (like 2, 3, or more).

Recurring products are great for creating payment plans for expensive product purchases like seminar registrations or coaching packages. Recurring products are also used to charge subscriptions either on a monthly recurring status, quarterly or annually. It's your choice!

Creating a recurring product is really simple. It's a lot like creating any other product, except this one, you're going to specify certain key features that relate to and run your recurring product payment cycles, functions and any potential commission structures. C'mon, let me show you specifically on the product details where we would create a recurring product.

2.13 Create a Recurring Product Including Recurring Commissions

Suppose you want to send a potential customer a "buy me link" inside an email to make it convenient for them to buy from you, here's how you do just that! Watch this video! When you know how to add a buy me link inside an email, you can apply the same know-how to inserting buy me links inside eZines and special eMail promotions too!

2.23 Add a Product Buy Link inside an eMail Message

You can now define categories for your store and online catalog of products. You can group all your products into as many categories as you like.

After defining all the possible categories for your store, go to "Product Categories" and you will see an option to group your products into categories.

2.25 Manage Categories

In this area you are given the option to assign products to Searchable Categories. This helps to group, organize and consolidate products that either have something in common or naturally, belong together, such as: books, eBooks, audio CD's, clothing (men's clothing, women's clothing, kids clothing, hats, shoes, etc.)

2.26 Product Categories

If you want to create a coupon which gives one person or a list of people a discount on one specific product (and no other products), then you'd create a coupon with our coupon discount creation tool. Watch these videos to learn how this is done.

WARNING: Once you learn how to create a discount coupon, you're going to have a lot of fun promoting all kinds of products using these discount coupons. In advance, enjoy all the sales you can potentially make!

2.27 Manage Coupons

2.28 Add a Coupon

2.29 Setup Shipping Options ????

2.30a Setup Shipping (Overview) ????

Depending on your current shipping methods, you can easily setup your shopping cart to provide your customers a variety of shipping methods. You can charge your customers shipping by:

2.30b Shipping Video Weight-Based

2.31 Shipping Video Flat Rate

2.32 Shipping Video Real time Calculation

2.33 Shipping Video Order-Based

2.34 Shipping Video Quantity-Based

2.35 Shipping Video Product-Specific Shipping Handling

Depending on the state and/or country you live in, you might be required by local, state and/or national government agencies to charge and collect sales tax (or some other form of tax) on merchandise you sell from your web site.

This section allows you to configure your shopping cart so you can collect the appropriate taxes you are required to collect.

If you are unsure whether you should be collecting sales tax (or some other form of tax) on products you sell from your web site, please ask your accountant or other financial advisor for more information about your business' tax liability.

2.36 Setup Sales Tax Overview

2.37 Setup Sales Tax Add New State Tax

2.38 Setup Sales Tax Add New Country Tax

Bundle offers allow your customer to add multiple items with a single click. They can also be used effectively for cross-selling other products you have to offer from your web site as well.

You've heard the expression, "Would you like Fries with that?" Well, that's what this section's all about.

2.39 Create a Bundle Offer or Product Group (Overview)

2.40 Create a Standard Bundle Offer (Detail)

2.41 Create an Advanced Bundle Offer (Detail)

Within this section, you can create automatic price breaks for customers who order more of what you have to sell. For example, if you would like to offer a 10% discount on all orders $20.00 or more, you can do that.

In fact, you can create a stepped incentive program where the greater the total order, the greater the discount! This is a tried-and-true method for giving your customers incentive to buy more of your products.

You can set them up as a percentage discount, or a set discount amount in $. The option you choose for the first discount range applies to all discounts.

2.42 Setup Order Based Discounts

To place a "View Cart" on your product catalog page (or any other page for that matter) is simple. Just click on the Cart Setup header, then scroll down the list of links until you get to View Codes. On that page, you will see a long list of quick-to links. Do you see the link description that says "Check Out/View Cart"? That's the one you want. Highlight it, copy it and paste it into your web site code either behind a button that says, "View Cart," or a simple link that takes your customer to the "View Cart" page.

2.24 Add a View Cart and Check Out link to Your Web Site

CREATING PRODUCTS with the "SAVE-AS" FUNCTION ...

2.07 Save & Edit and Save & Create Buttons

You can save time creating products with similar description features by utilizing the Save As New button link underneath the Edit Product Details: General Information section. This function comes in handy when you're in a hurry and wish to create a lot of products that share the same (or similar) description features like shipping price, charge sales tax, thank you URL's, catalog destination URLs, Product Primary Options, among other similar characteristics. Why retype or configure each product description by hand? Save time and energy ... Use the Save As New button command. In some cases, the only qualities that really change on some product descriptions are their price and name. Otherwise, the much of the remaining information and product characteristics are the same. So, again save time and energy and use the Save As New function when creating new product descriptions.

ORDER DISCOUNTS are not the same as QUANTITY DISCOUNTS ...

See the Order Discounts and Product Discount Coupons Hands-On Video Tutorials

If you would like to offer a discount off the "total order" combined, then click on the Order Discounts link underneath the Products main header on the left-hand side of your screen. If you'd like to offer a discount on specific products (and not other products), then click on the name of the product listed in the Manage Products main area, scroll down to find the Quantity Discounts link and then proceed to create your discount breaks. The discounts will appear immediately in the View Cart and Order Form pages.

TOP HTML helps SELL MORE PRODUCT by RESTATING "Product BENEFITS"
      on the ORDER PAGE ...

See the Add Product Hands-On Video Tutorials

Don't overlook the power of "restating the benefits" (on the ORDER FORM PAGE) for why your customers should buy a particular product from you! Sure, you listed the benefits (of a particular product) on the sales page of your web site; that's what got them to buy, right? BUT, what about the Order Form page?

You'd be surprised how many customers leave the Order Form page for a number of reasons; mainly, because (in that short span of time) they forgot "why" (i.e., benefits) they wanted to buy from you. So, here's your opportunity to restate and reinforce those benefits for buying a specific product, service or seminar/tele-seminar registration product from your web site.

With TOP HTML, you can insert and restate your benefits and/or key testimonials above the Order Form section simply to remind the customer as to why they should continue down the long order form page, entering their name and credit card information and ultimately .... buy from you!

For more information, check out the hands-on video tutorial for a detailed explanation on how this procedure is done. You'll be glad you did.

NO COMMA ALLOWED IN THE PRICE FIELD

If you ever sell a product, coaching program, eClass or seminar registration that costs more than $1,000.00; when entering the dollar amount $1,000.00 ... DO NOT enter the comma in your dollar figure! (such as $1,000.00) That's right. Just enter the dollar amount like this: "1000.00". Our system uses commas for other purposes and does not allow commas to be used within the Price field. Simple enough, it's just the way our system organizes data more efficiently. If you try to use a comma, the system will not allow you to save your changes. So remember, do not use commas inside the Price field.

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What else should I know about the Products section?

Every product (ordered) is tracked by the product ID generated when you originally create each product description inside the Add Products section. Note: If you have a product that a customer orders, and later you changed the price of that product in the Manage Products area, the "change in price" would also change systematically for the customer who bought that product originally before you changed the price. This is important to know when printing invoices. You don't want to print an invoice with a product price different from what the customer actually paid; especially if you lowered the price. Yikes, they might perceive they paid too much or too little!!! Talk about confusion on the part of the customer. If you want to raise the price on a particular product, or make any major changes in the name of the product, consider creating a brand new product with new pricing and product description. That way, it won't alter any information in the "Orders" area.