| What
is often overlooked but would be useful to know?
MANUALLY CLEAN UP YOUR DATABASE PERIODICALLY ...
3.11 Routine List Maintenance |
Every
now and then, it's a good idea to "clean up your
database" online as time goes by. Every other day,
or once a week, you might choose to log into your account,
mouseover on CLIENTS
and perform a simple Search
of the entire database.
This
will generate a long list of both new and old prospects,
clients and affiliates. Then, starting from the top (i.e.,
your most recent database entries), you might begin to
clean up any uncapitalized names, entries with no names,
eMail addresses that don't look real, etc. Now, why do
this? Because the next time you communicate with your
database, guess how you will address these people? Hello
Mr. "all lowercase name." Or, Dear Ms. (no name),
.... No, this is not what you want to do and it's certainly
not how people want to be addressed when you eMail them.
They're expecting you to address them properly. So, to
do this, every once in awhile, it's a good idea to log
into your account and manually clean it up a bit ...
DOUBLE OPT-IN POLICY WHEN IMPORTING CLIENTS INTO YOUR
ACCOUNT
When
you IMPORT CLIENTS into your database in any size quantity,
our system will automatically eMail them a message that
asks them to "Opt-in" confirmation before we'll
allow your imported names and eMail addresses to be added
to your online database.
Due
to the popularity of our eMail broadcasting service and
recent changes in Spam legislation, we have been forced
to regulate the important of eMail addresses by everyone
using the system.
This
message we send to your imported list contains a confirmation
link that uses a unique closed loop method that will track
the confirmation, including the time, date and IP address
of the recipient's confirmation.
As
each contact responds to this confirmation eMail, they
will be added to your online database and available to
you for eMailing them your newsletter, announcements and
special offers. |
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